Our Story
25 years of passion for premium wine & fine food
Founded by Roberto D'Innocenzo, VSF was built on one conviction: that the world's finest boutique wines deserve a global stage. Over 25 years, our team of certified sommeliers and trade specialists has grown into a trusted international partner for premium wine, spirits, and fine food — present in over 20 markets worldwide.
Our History
For over 24 years, we have operated in the wine industry as a trusted partner for Duty Free and border trading, airlines, business lounges, and the Duty Paid market — particularly in HORECA, serving our importers’ world-class hotels and high-end restaurants. This experience inspired us to launch a new venture nine years ago, beginning with Just Roberto, through which we produce classic Italian wines and Prosecco in 0.75L and 200ML formats.
Our Estate
We have since expanded, taking on the management of 15 hectares in Friuli, in Tauriano di Spilimbergo, within the Grave DOC region — recognized as one of Italy’s finest areas for white wines. Here we focus on limited production of 60,000–80,000 bottles per year, ensuring that Solo Roberto wines not only meet but exceed the expectations of our most discerning clients, earning numerous accolades along the way.
New Collections
Over the last two years, we introduced a new line, “Selezioni del Fondatore,” featuring BBA wines — Brunello, Barolo, and Amarone — as well as Rosso di Montalcino and Ripasso di Valpolicella. Most recently, we launched “La Bottega di Roberto,” a value-for-money sparkling wine collection, and acquired a stake in a boutique winery in northern Latium, where we produce Vermentino, Chardonnay, and Super Tuscans.